Lead capture · 3 designs
Two-column qualifying form for sales-led B2B. Captures the four fields most CRMs need (name, work email, company, role) plus a free-form intent question. Pairs with SaveForm webhooks for instant CRM routing.
HTML · 1 file
<!-- SaveForm.io: lead-capture (soft) -->
<style>
[data-sf-tpl="lead-capture"] {
all: revert;
box-sizing: border-box;
display: block;
width: 100%;
font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
font-size: 16px;
line-height: 1.5;
color: #18181b;
-webkit-font-smoothing: antialiased;
}
[data-sf-tpl="lead-capture"] *,
[data-sf-tpl="lead-capture"] *::before,
[data-sf-tpl="lead-capture"] *::after {
box-sizing: border-box;
}
[data-sf-tpl="lead-capture"] input,
[data-sf-tpl="lead-capture"] textarea,
[data-sf-tpl="lead-capture"] select,
[data-sf-tpl="lead-capture"] button {
font: inherit;
color: inherit;
margin: 0;
}
[data-sf-tpl="lead-capture"] button {
cursor: pointer;
-webkit-appearance: none;
appearance: none;
}
[data-sf-tpl="lead-capture"] label {
display: block;
}
[data-sf-tpl="lead-capture"].sf-lead-capture--soft {
max-width: 520px;
background: #ffffff;
border-radius: 20px;
padding: 36px;
box-shadow: 0 20px 50px -20px rgba(15, 23, 42, 0.18), 0 0 0 1px rgba(15, 23, 42, 0.05);
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__eyebrow {
font-size: 11px;
font-weight: 600;
letter-spacing: 0.15em;
text-transform: uppercase;
color: #4338ca;
margin: 0 0 8px 0;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__title {
font-size: 26px;
font-weight: 700;
margin: 0 0 6px 0;
color: #0f172a;
letter-spacing: -0.02em;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__lede {
font-size: 14px;
color: #64748b;
margin: 0 0 24px 0;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__grid {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 12px;
margin-bottom: 14px;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__field {
margin-bottom: 14px;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__label {
font-size: 13px;
font-weight: 500;
color: #475569;
margin-bottom: 6px;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__input,
[data-sf-tpl="lead-capture"] .sf-lead-capture__textarea {
width: 100%;
padding: 12px 14px;
border: 1px solid #e2e8f0;
border-radius: 10px;
background: #f8fafc;
font-size: 14px;
outline: none;
transition: border-color 120ms ease, background 120ms ease, box-shadow 120ms ease;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__textarea {
resize: vertical;
min-height: 90px;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__input:focus,
[data-sf-tpl="lead-capture"] .sf-lead-capture__textarea:focus {
border-color: #818cf8;
background: #ffffff;
box-shadow: 0 0 0 4px rgba(129, 140, 248, 0.18);
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__button {
width: 100%;
padding: 12px 18px;
background: linear-gradient(135deg, #6366f1, #8b5cf6);
color: #ffffff;
font-weight: 600;
font-size: 14px;
border-radius: 10px;
border: 0;
transition: filter 120ms ease, transform 120ms ease;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__button:hover {
filter: brightness(1.08);
transform: translateY(-1px);
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__fine {
font-size: 12px;
color: #94a3b8;
margin: 12px 0 0 0;
text-align: center;
}
[data-sf-tpl="lead-capture"] .sf-lead-capture__honey {
position: absolute;
left: -9999px;
}
</style>
<form
class="sf-lead-capture--soft"
data-sf-tpl="lead-capture"
action="https://saveform.io/api/submit/YOUR_FORM_ID"
method="POST"
>
<p class="sf-lead-capture__eyebrow">Talk to sales</p>
<h2 class="sf-lead-capture__title">Get a 20-minute walkthrough</h2>
<p class="sf-lead-capture__lede">Tell us about your stack and we'll tailor the call to it.</p>
<input type="text" name="_honey" class="sf-lead-capture__honey" tabindex="-1" autocomplete="off" />
<div class="sf-lead-capture__grid">
<div>
<label class="sf-lead-capture__label" for="sf-lead-capture-name-s">Name</label>
<input id="sf-lead-capture-name-s" class="sf-lead-capture__input" type="text" name="name" required />
</div>
<div>
<label class="sf-lead-capture__label" for="sf-lead-capture-email-s">Work email</label>
<input id="sf-lead-capture-email-s" class="sf-lead-capture__input" type="email" name="email" required />
</div>
</div>
<div class="sf-lead-capture__grid">
<div>
<label class="sf-lead-capture__label" for="sf-lead-capture-company-s">Company</label>
<input id="sf-lead-capture-company-s" class="sf-lead-capture__input" type="text" name="company" required />
</div>
<div>
<label class="sf-lead-capture__label" for="sf-lead-capture-role-s">Role</label>
<input id="sf-lead-capture-role-s" class="sf-lead-capture__input" type="text" name="role" required />
</div>
</div>
<div class="sf-lead-capture__field">
<label class="sf-lead-capture__label" for="sf-lead-capture-msg-s">What are you trying to do?</label>
<textarea id="sf-lead-capture-msg-s" class="sf-lead-capture__textarea" name="message" required></textarea>
</div>
<button class="sf-lead-capture__button" type="submit">Request a demo</button>
<p class="sf-lead-capture__fine">We respond within one business day.</p>
</form>
Replace YOUR_FORM_ID with the id of a form in your SaveForm dashboard. Every class is namespaced under [data-sf-tpl="lead-capture"] so the template cannot collide with (or be overridden by) your site styles.